Articles on: Integrations

HubSpot Triggers

In today's fast-paced business environment, seamless integration of software tools is crucial to streamline operations and enhance productivity.

HubSpot, a leader in the world of CRM and marketing and sales automation, offers a range of actions that can help you achieve just that.

In this article, we'll explore each trigger of the integration and its corresponding actions, highlighting how they can benefit your business.

Triggers

Trigger: Tag Apply

When opting for the Tag Apply trigger in your integration setup, begin by giving your trigger a distinctive name and selecting a specific tag that will act as the trigger event. Please ensure that the tag's name corresponds exactly to an existing tag within your system or one you intend to create.



Action 1: Create/Update Contact

When a tag is applied to a contact in LeadDelta, this trigger can automatically create a new contact or update an existing one in your HubSpot database. This is particularly handy when you want to ensure that your LinkedIn connections are captured in one place, and contact information is always up-to-date.

Action 2: Add Contact to Lists

Tags help you categorize your contacts. By applying a tag, you can simultaneously add the contact to a predefined HubSpot list, making list management a breeze. This ensures that your contacts are segmented correctly for targeted marketing campaigns.

Make sure you specify the name of the list you want to push contacts to, if you want to add contact to a multiple lists, separate the names with comma

Add contact to lists

Action 3: Add Contact to Workflow

Automate your marketing efforts further by adding tagged contacts directly to a workflow. This action ensures that your tagged contacts seamlessly enter your predefined workflows, making it easier to nurture leads and track their progress through your marketing funnel.

Make sure you specify the name of the workflow you want to enroll contacts to



Action 4: Create a New Deal

When specific tags are applied, it often indicates a certain level of interest or engagement. Automatically creating a new deal in HubSpot can help your sales team take immediate action on hot leads, increasing conversion rates.

Trigger: Note New

Action: Create a Note for a Contact

Communication is key in maintaining strong customer relationships. When a new note is added for a connection, this trigger can automatically create a note entry in your HubSpot CRM for that specific contact, ensuring that important details and interactions are documented for future reference. This action is a time-saver for your team, ensuring high level of transparency.

Trigger: New Connection

Action 1: Add Contact to Workflow

Similar to the "Tag Apply" trigger, this action allows you to add a contact to a predefined workflow when someone becomes a new connection. It's an excellent way to ensure that every new connection gets the appropriate follow-up and engagement.

How much information will be added to the HubSpot contact record depends on whether the connection is updated at that point or not.

Action 2: Add Contact to Lists

When a new connection is added to LeadDelta, it often indicates a new lead source or opportunity. Automatically adding these contacts to lists based on the nature of the connection helps you keep your contact database organized and ready for targeted marketing.

How much information will be added to the HubSpot contact record depends on whether the connection is updated at that point or not.

Action 3: Create/Update Contact

New connections mean new potential business opportunities. Automatically creating or updating contacts in your CRM ensures that you capture essential information and details about your new connections, for smoother future interactions.

How much information will be added to the HubSpot contact record depends on whether the connection is updated at that point or not.

Trigger: Connection Disconnected

Action: Remove Contact from a List

Not all connections are permanent, and sometimes you may need to discontinue your relationship with a contact. When a connection is disconnected, this trigger allows you to automatically remove the contact from specific lists. This ensures that your marketing efforts remain relevant and avoid targeting contacts whom you no longer wish to engage with.

Make sure you specify the name of the list you want to remove a contact from, if you want to remove a contact from a multiple lists, separate the names with comma

In conclusion, HubSpot integration provides a powerful framework for automating various aspects of your marketing and sales processes. By utilizing these triggers and actions effectively, you can improve processes and streamline your operations, ultimately driving better results for you or your team.

As you explore these integration options, remember that customization is key; tailor them to your specific needs to unlock the full potential of HubSpot integration.

If you have any questions do not hesitate to initiate a live chat.


Thanks,
Your LeadDelta team
P.S. Growing a business is hard. We try to make it a bit easier, here.

Updated on: 27/03/2024

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